British farming likes you to imagine green pastures and idyllic barnyard scenes of years gone by but PETA wanted to draw attention to the fact this this isn’t the case. Today, most British meat comes from animals who are factory farmed. In fact, the vast majority of animals raised for the table and fast food take-away live absolutely rotten lives.

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Grey partnered with Biscuit to create a dark but humorous look at the realities of where our pork comes from. The animated film draws inspiration from Cuphead and Ren & Stimpy. By weaving together elements of fantasy and reality, Grey aims to spark conversations and inspire people to change their eating habits.

The cartoon film follows the journey of the pig farmer as he explains to his daughters just what his day at the factory entails. Initially it looks like an idyllic existence for the pigs, but as the film progresses the truth behind the industry’s practices begin to be uncovered.

Grey also designed merchandise available via the PETA website. Pig’s live for 6 months before they’re slaughtered, to dramatize this stat Grey created a calendar measured in pig years...so you get a calendar that stops after 6 months. Grey also released gory limited edition plates, the PETA piggy crockery set!