If you asked people to “name a potato chip”, they are less likely to name Pringles. The brand struggled to be top of mind. How did Grey change that? Well, with Hollywood becoming obsessed with making movies about brands, Grey set out to get Pringles that same level of attention… without ever really making a movie.

Famous

Grey partnered with the guy who’s been playing every branded character ever (Chris Pratt) and teased the world’s newest movie based on Pringles’ mascot: Mr P. On Hollywood's biggest day for movie announcements: The Super Bowl. The results? The internet created the hype for us – with fan-made trailers, casting reviews and even a potential script. Giving Pringles the same type of attention that movies get… without ever making one.