The Most Beautiful Sound Wins Grand Award, NY Festivals | Grey

Grey Health’s The Most Beautiful Sound Wins Grand Award at the prestigious NY Festivals.

The prestigious New York Festivals, which has celebrated the world’s best work since 1957, recognized The Most Beautiful Sound as one of the year’s top ideas in Health with a Grand Award.

This exclusive honor is chosen from the top-scoring winners and celebrates ideas with a unique blend of creativity, innovation, and exceptionally effective communication. The Most Beautiful Sound was also rewarded with two golds for audio technique and activations/events/live experiences and a silver for best innovation.

Launched at the 2023 annual meeting of the American Society of Clinical Oncology, the world’s largest gathering of oncologists, The Most Beautiful Sound isolated the sounds of cancer cells being destroyed and transformed them into powerful symbols of healing and hope.

“This idea continues reverberating within the oncology community, receiving overwhelmingly positive feedback. It stands as a testament that nothing is impossible when you have a relentless team and a brave client,” said Guy Bricio, Group Creative Director, Grey Health NY.

Before winning big at the NY Festivals, The Most Beautiful Sound was awarded two Cannes Lions, including Gold for Innovative Use of Technology; four Clio Health Awards, including Gold for Audio Craft; six London International Awards, including a Grand LIA; and a Gold Andy.