Teens are constantly juggling the pressures to achieve and succeed, while also craving moments to just relax and enjoy life. Balancing both worlds can be tricky, but it's as simple as grabbing a refreshing, fizzy Fanta. In a market overflowing with functional drinks, Fanta stands out—bursting with flavor, fun, and that irresistible thirst-quenching magic.

Liberating Wants in a World Obsessed with Needs

Famously Effective

To captivate South Korea’s Z-alpha generation, Fanta tapped into their most pressing desires and interests, with short-form content, gaming, and binge-worthy experiences that seamlessly fit into their fast-paced, digitally driven lives. In partnership with RIIZE, an up-and-coming K-pop sensation, Fanta delivered a message that hit close to home: make time for what you want, not just what you need. By speaking their language and engaging through their favorite media, Fanta is making itself a staple in the moments that matter most to this new generation.