In a world obsessed with unrealistic beauty standards, millions of women face pressure, criticism, and self-doubt about their appearance. Stand-out athletes in particular are a constant subject of public scrutiny. They face pressures from the society, and themselves. SK-II supports these women in their "Change Destiny" journey. By influencing culture and overcoming societal stereotypes, SK-II launched a global campaign to bring about positive change and transform destinies, demonstrating that SK-II is truly a brand that supports women's "Change Destiny."

Beauty is Not a Competition

Famous

As representatives of women facing societal pressure, six teams of athletes competing in the Tokyo Olympics were chosen. Through their determination to confront the monsters emerging from both external scrutiny and within their own hearts, it was conveyed that destiny changes not by chance but by the choices one makes. It also impressed upon the world that women should not have to fight such battles.