A Hilarious New Film Reimagines the Movie's Iconic Running Scene, Showcasing VING’s High Performance Running Sandals.

Running can do wonders for our physical strength, mental wellbeing, and lifespan. However, it can also cause injuries, muscle fatigue, and discomfort if your footwear is not correctly designed or is uncomfortable to wear.

Thailand's innovative footwear producer VING developed a new breed of shoes, based on the founder’s long-distance foot race experience: performance running sandals. Its distinctive features offer a new level of comfort with a super-lightweight, foot-shaped design, and flexible midsoles, strengthening stability and responsiveness.

To encourage consumer awareness and increase sales, we launched a new ending for Thai’s famous “My Girl” film which highlights the new product’s innovation.

VING’s Performance Running Sandals Rewrite the Ending.

Famous

When it comes to the most famous running scenes featured in motion pictures Thai moviegoers will quote the coming-of-age romantic movie “My Girl”, which won the hearts of audiences back in 2003.

In 2024, we remade the ending as a parody film aimed at recreating a fresh new memory for viewers. The narrative includes a plot twist, seamlessly immersing and highlighting the effectiveness and unique features of VING’s performance running sandals.

Effective

The Rerun film generated over 15 million views and 15 million organic hits in the 2 weeks of the campaign.

The campaign experienced an above-market average engagement rate of 506,000.

Sales exceeded the target by 200%.