It lies in our consciousness, in our drive towards socially responsible behaviors that transforms the zeitgeist, in recognizing that caring about the environment is no longer a matter of choice; that’s how we’ll change the world. And the all-electric C40 Recharge is leading the way toward a future where sustainable behaviors are the cultural norm.

It’s Not Just a Car, It’s Culture

Famously Effective

Grey targeted Millennials and Generation Z, known for being value-driven consumers, with a clear message: Volvo's commitment to sustainability. To effectively introduce the C40, Volvo's first fully electric vehicle, Grey emphasized the brand's core values of "safety on the road, safety for the planet," blending environmental awareness with road safety.

To captivate the younger demographic on social media, Grey showcased Volvo's philosophy and values using three siblings and virtual influencers, who go by the name HoGonHeil and frequently post about social consciousness and environmental issues. The trios personalities aligned with Volvo’s modern worldview and sustainability-focused trends.