2024 Cannes Lion Silver Winner

Around 500 children (an estimate by Reinserta) are born in prison every year. They can live in prison alongside their mother, for three years -- only to be separated from them on their 3rd birthday. Grey Mexico and Reinserta made people aware of a problem that otherwise is invisible in Mexico.

A Film that Breaks Down Prison Bars

Famous

Grey Mexico and Reinserta portrayed a raw story in an intimate way. The moment of a child's 3rd birthday became the perfect opportunity to talk about how a mother in prison has to say goodbye and separate from her child, going beyond the prejudice that Mexicans have towards mothers in prison, the film demonstrates how a mother gives everything for her children, in or out of prison.

Effective

15.9 M people reached with social media and news coverage
Reinserta is now perceived as an organization that cares for adults in prison, but also women and children