To Smoke the Competition, We Set Our Delivery On Fire
AB InBev: TaDa
TaDa On Fire
Stunt Delivery: Ice-Cold Beers GuaranteedMany delivery apps lack innovation and fail to provide a captivating user experience. To introduce Paraguayans to TaDa Delivery, AB InBev's first global, direct-to-consumer digital platform offering cold beer, at competitive prices, we set the category on fire to prove our value.
Smoking Hot Delivery, Delightfully Cold Beer
Famous
For the first time in history, we hired really famous stunt doubles from Hollywood, and had them deliver ice-cold beers in one o the hottest places on earth, the city of Asunción, with temperatures felling like 122 degrees Fahrenheit.
Effective
+ 30.47%. New Customers
+ 25.26% in total orders
2,132,188 Organic Impressions ( New TaDA global record)
Elnoticiero
“Delivery in flames caused a sensation in Asunción.”
ABC
"Hollywood Doubles Deliver Ice-Cold Beer Lit on Fire."
UNICANAL
“TaDa sets the delivery category on fire in Paraguay.”
FAMOUSLY EFFECTIVE