A solution that merges the power of technology and creativity to improve the quality of life and achieve equitable commuting for the visually impaired.

In Thailand, more than 200,000 people live with visual disabilities. Their physical challenges can lead to their living a low quality of life with limited mobility, which leads to limited job opportunities and lower income.

Committed to 'celebrating living' for all, the country's leading insurer realized the critical role of public transportation in improving this community's livelihood and allowing them to access out-of-home activities.

How a Creative Solution Aids Visually Impaired Commuters

Famous

The Singing Bus is powered by a satellite communications system that connects vehicles to bus stops, providing audio signals instead of destination indicators.

The 'Peak Limiters' technique creates individual music tracks for each bus route, allowing the visually impaired to identify the correct path, and the unique music tone used ensures greater clarity amidst the high traffic noise. The designated music also plays continuously from when the bus arrives at the stop right until the end of boarding. This signifies to the commuters with low vision when they should get on and off the bus, resulting in a safer and more convenient commute in their daily lives.

Effective

Over 81% of the visually impaired population in Bangkok use The Singing Bus, which operates across 68 bus routes, enhancing mobility for many people with low vision. The effort earned 192 million impressions, and a reach of 106 million, through inspiring stories about The Singing Bus solution.