Gillette, a brand encouraging men to be their best, sparked a cultural conversation about gender stereotypes in the workplace with their short film "Barbershop Girls." The film, based on the true story of two female barbers in Banwari Tola, a small village in Uttar Pradesh, is told from the perspective of a young boy. Surrounded by rigid gender roles, the boy expresses his ingrained understanding of these societal norms. The story culminates in a barbershop where, to his surprise, two girls prepare to shave his father. Puzzled, the boy voices his concern, prompting his father to pause thoughtfully before replying that a razor wouldn't know the difference between a boy and a girl.

“Son, How Will a Razor Know the Difference Between a Boy and a Girl.”

Effective

Double-edged sales increased by 10.6% and consideration scores at 95%: “Barbershop Girls” helped make it Gillette India’s most successful campaign