Whisper sought to make its innovative FlexFoam™ technology deeply relevant to Chinese women, who expect both superior protection and comfort from their sanitary pads, by connecting on a cultural level.

Melding Tradition and Innovation

Famously Effective

This campaign sparked cultural resonance by merging the ancient Chinese Door God, a revered symbol of protection in Chinese tradition, with Whisper’s state-of-the-art FlexFoam™ technology. This fusion of tradition and innovation amplified Whisper's brand message, positioning it as a modern-day guardian for women.

Effective

5-point (8.9%) increase in the brand trait of protection.

Achieved the campaign objective of a stronger association with protection among the Chinese target audience.

Significant engagement driven by the culturally resonant approach of integrating Door God mythology with Whisper's FlexFoam technology.