While most job seekers are focused on finding their best career path, for some people, even the most basic of questions on an application—male or female?—is a source of stress and anxiety. According to a survey, 70% of the LGBTQ+ job hunters responded that they fear of discrimination and harassment, which led them to pretend to be somebody else in an interview, which is when they need to present their individuality and uniqueness the most.

Can Pantene bring changes to gender prejudice in job-hunting through hair?

Two Brave Individuals Created a Non-uniform Code

Famous

Two transgender former job-hunters addressed the next generation who share the same struggles. As unprecedented role models, they emphasize the importance of living authentically through words only they can convey, based on their past struggles and how they overcame them. The two encouraged not only LGBTQ+ individuals but all job seekers.

At the same time, this sparked efforts to increase the number of LGBTQ-friendly companies and hair salons.