RG Logan Brings Bold Strategy Thinking to Grey NY as CSO

RG Joins from Truth Initiative where he won the 2023 US Grand Effie.

Grey New York is closing out 2024 with a bang, with the appointment of RG Logan as Chief Strategy Officer, effective November 18. RG arrives with a stellar reputation for brand innovation, having led the iconic Truth campaign, which was hailed as one of the top 10 most influential campaigns of the 21st century. He’s ready to steer strategy for clients including Applebee’s, Modelo, Haleon, Las Vegas Convention and Visitors Authority, and more. 

With 18 years of industry experience, RG has a knack for turning ideas into award-winning campaigns. At Truth Initiative, he not only led the charge on the celebrated Depression Stick campaign, winning the 2023 US Grand Effie, but also played a key role in reducing teenage vaping rates. His previous role as U.S. Head of Strategy for VIRTUE Worldwide had him collaborating with big names like Unilever and Google. He has honed his craft at shops like Mojo Supermarket, Pereira & O'Dell, 360i, and Razorfish.

Jonathan Lee, Global Chief Strategy Officer at Grey shared “I am confident that Grey's New York studio will thrive with RG’s strategic leadership. His experience inspiring culturally distinctive, business driving ideas and his proven leadership abilities make him the ideal person to lead the strategy team and studio as they deliver Famously Effective ideas everywhere all the time.”

Thiago Cruz, Chief Creative Officer of Grey New York said, "We're thrilled to have RG join our studio! His understanding of brand dynamics and culture is just what we need to take our creative work to the next level. Partnering with RG will enable us to push boundaries and create ideas that drive both cultural and business value for our clients."

About joining Grey NY, RG shared "I'm thrilled to join a team so deeply committed to the power of creativity, and to build on Grey's legacy of Famously Effective work. I've always seen creativity as the engine of business growth and a force for moving culture forward—a belief that's truly at the heart of Grey's DNA."