Creative Powerhouse Helen Rhodes Joins Grey London as CCO

One of London’s most successful creative minds, Helen Rhodes, has been appointed Chief Creative Officer of Grey London, where she will oversee the agency’s creative and design team, and work alongside leadership to shape the strategy and direction of the studio. Helen, who has won at every major international awards show, hails from BBH London.  

Helen’s appointment comes on the heels of Grey’s successful 2024, which saw the studio beat out leading agencies to add several highly contested accounts, including Tourism Ireland and Energy Networks Association. The creative heavyweight has built an enviable book of work across the globe. At BBH London, she was behind the iconic “Girl vs Cancer” which smashed the stigma surrounding sex and cancer, at the BBC she won a BAFTA for the Tokyo 2020 Olympics work, and at Wieden + Kennedy Portland, she worked to bring back “The Colonel” for KFC. 

Grey London President, Conrad Persons, commented: “As a creatively led business, it was essential that we found someone with unrivalled creative talent, who was also hungry to take on a wider leadership role within our business. Known for her brilliant talent, non-traditional thinking, award-winning ideas and industry-leading work, it was clear from our first conversation that she would be a great fit. Helen has both the talent and temperament we were looking for. We’re absolutely delighted she has decided to join us.” 

From left to right: Conrad Persons and Helen Rhodes, one of London’s most successful creative minds. Helen's work has won at every major international awards show, including Cannes, D&ADs, The One Show, and Clios.

“As soon as I met the team, I was hit by their relentless enthusiasm, passion, and drive, and I knew there was something very special at Grey which I just had to be a part of,” shared Helen. “If you have the right mix of people then anything is possible, and I can’t wait to further enrich a creative culture at Grey that wants to make the most interesting and innovative work on the planet.” 

Gabriel Schmitt, Global Chief Creative Officer, Grey, shared: "Grey London deserves a Chief Creative Officer who can match our ambition, and Helen is that person. Just look at the campaigns she's created and led, the agencies she's helped shape – her experience is unparalleled. We couldn't be more thrilled to have her join our mission." 

Helen is also passionate about introducing underrepresented talent into our industry. During her time at BBH, Rhodes took the helm as leader of The Barn – a creative training programme designed to expand and support the next generation of creative talent in the industry.   

She will have oversight over Grey London’s full client portfolio – including Haleon, The Coca-Cola Company, Vodafone Ireland, Volvo and the newly won Tourism Ireland accounts – among others.