Grey Argentina Adds Visionary Leader to Drive Transformation

A transformative force in the Latin American advertising landscape, Carolina Bruzzone joins Grey Argentina as Chief Strategy and Marketing Officer. She is known for dramatically enhancing the effectiveness of the agencies she's led and brings a proven track record of strategic success to her new role.

Marco Milesi, CEO of Grey Argentina, expressed his excitement about Carolina's appointment, stating, "Having an international-level talent like Carolina in such a pivotal role is synonymous with future growth and development for both the agency and our clients' brands."

"I'm thrilled to join Grey Argentina," said Carolina. "I believe Grey provides the ideal environment, with its supportive network and exceptional team, to continue my work in driving client business growth through creative strategies."

With over 20 years of experience, Carolina is recognized for her contribution in transforming the agencies she's worked at into some of the most effective and well-known in Latin America. She's worked at Del Campo, Don, McCann, David, Geometry, GUT, and SlapGlobal. Effie Latam awarded the latter the title of "Most Effective Independent Agency in Latam" in 2021 and 2022, and it was also recognized as the "Most Effective Independent Agency in the World" by Effie Worldwide in 2022.

Carolina's motivation lies in driving client business growth efficiently through creativity. Throughout her illustrious career, she has developed strategies for local, regional, and global clients including The Coca-Cola Co., PepsiCo, Procter & Gamble, Unilever, Mondelez, Danone, The Walt Disney Co., L’Oréal, SAxxion Energy, AB-InBev, Bayer, Netflix, Telecom, SeatGeek, HSBC, and Mastercard, among others.

In 2021, Carolina was awarded as the “Best Strategy Professional in an Advertising Agency” by Jerry Goldenberg of Editorial Dossier. She was also recognized as one of the Leading Women from Argentina by Adlatina and AdAge.

Carolina's arrival marks a significant milestone in Grey Argentina’s journey. Her extensive experience and strategic insight will be invaluable in leading teams and serving clients, including The Coca-Cola Co., ABInBev, Dreamco, Macro Bank, and Toyota, among others, to deliver Famously Effective ideas.