Corona Beer Taps Grey Brazil as Lead Agency

Grey has been selected as the lead agency for Corona in Brazil. This partnership builds on the agency’s much buzzed about “For Every Golden Moment” platform, created for Corona Cero, the first-ever global beer sponsor of the 2024 Olympic Games. This further demonstrates Grey’s expertise in bringing Famously Effective ideas to life for one of the most iconic global brands.

Gabriela Gallo, Director of Corona in Brazil, shares, “Grey brings a fresh perspective to our communication while maintaining the essence of what makes Corona special. We’re confident this partnership will continue to celebrate and elevate the brand’s legacy in Brazil.”

“We’ve built a strong, fluid working dynamic with Corona over the past year, with our team delivering both agility and depth in our approach,” says Manir Fadel, CEO and CCO of Grey São Paulo. “This month, we officially formalized our partnership as the lead agency for the brand in Brazil, and we are thrilled to take on this exciting challenge.”

Grey Brazil will be responsible for developing some of the brand’s most important campaigns of the year, with a clear goal in mind: to create iconic and impactful work. “It’s an incredible honor to earn the trust of one of the most creatively driven clients in the world,” Fadel adds.