B2B advertising for legal practice management programs can be as dull as the programs themselves – and highly commoditised in feature-focused communication.

Grey Midwest helped PracticePanther cut through the sea of sameness by creating a highly resonating and hilariously entertaining spot featuring ‘Suits’ Rick Hoffman as a multidimensional lawyer who’s failing at every role in “Hoffman, Hoffman, Hoffman, and Hoffman”.

A humorous portrayal of small & mid-sized law firms

Famous

Legal practice management programs have increasingly become commoditized in the U.S. market, both in offerings and communication. With nearly 50% of the market yet to adopt a software tool like theirs, PracticePanther needed to maximize their growth opportunity quickly by getting more lawyers to know about them and their solutions.

“Lawyers Should Be Lawyering” was created to do just that – stand out and grab immediate attention with PracticePanther’s brand spokesperson, Rick Hoffman, who is well known and loved for his role in ‘Suits’, one of the most popular legal TV dramas in the U.S.