Running to the bathroom during your favorite live events could mean missing out on the best part. So Angel Soft is calculating the best opportunities to go potty – AKA “Potty-tunities” – so you don’t have to choose between the best bits and a bathroom break.  

To launch this platform, Angel Soft partnered with Grey NY to create the world’s first commercial that’s designed to be missed. And it aired during the most action-packed cultural event there is: The Super Bowl. A day when you don’t want to miss anything – the ads or the action. In fact, Super Bowl LVIII attracted 127.7 million viewers, making it the least-watched ad in the most-watched Super Bowl.

The Least Watched Ad In Super Bowl History

Famously Effective

While we might live in an on-demand and streaming world where going to the bathroom is only a matter of hitting pause, there are so many can’t-miss live events lacking an opportunity for bathroom relief. In order to ignite cultural value and amplify our idea, we put Angel on the biggest can’t-miss stage in America. The Super Bowl is famous for its action-packed game play, competition of commercials, and unmissable halftime performance. With a schedule that packed, there’s really no good time to use the restroom and it's in this tension that we knew the idea would be a welcome gift to football fans everywhere.