Transforming Music into Medicine

Conquer Cancer®, the ASCO foundation.
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Louder Than Cancer

A Groundbreaking Campaign Rooted in Psychoneuroimmunology, the Science of How the Interaction Between the Mind and Body Can Impact Disease Outcomes.

A cancer diagnosis can negatively impact the mind and weaken the immune system, making it harder for the body to fight cancer. And while effective treatment is essential, this only targets physical healing. By ignoring the impact of a person’s emotional and psychological wellbeing, standard treatment approaches aren’t treating the whole person.

Musicians Conquer Cancer in perfect pitch

Famously Effective

On February 4, World Cancer Day, we transformed music into a harmony of hope. Amazon Music launched an empowering playlist featuring music from some of the world’s most renowned artists. Before each track, they shared words of inspiration, with some also providing deeply personal moments of battles against cancer. This unique combination of heartfelt stories and uplifting songs, some of which were directly created to express their own struggles with cancer, led to a powerful blend of inspiration and healing for patients around the globe. And for every playlist stream, Amazon Music is donating $1 to Conquer Cancer, the ASCO foundation that is dedicated to improving research and outcomes for patients everywhere.

Stock Titan
" Major artists join forces: Amazon Music's revolutionary cancer campaign turns streams into donations."
Media Brief
"‘Louder Than Cancer’: Amazon Music and WPP unite artists for World Cancer Day."
LBB
"Grey New York, WPP and Amazon Music are joined by top artists for groundbreaking campaign."
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FAMOUSLY EFFECTIVE