Turning an F1 Race Into a Brand Building Extravaganza
Las Vegas Grand Prix Year Two
Defying Expectations of What an F1 Race Can BeGrey turned a marquee from a weekend event into a year-long marketing platform, creating a full ecosystem of activations and social content around LVGP to cement Las Vegas as a premier destination for entertainment, culture, dining and sports. During Race Week, we gave people all over the world unprecedented F1 access Vegas-style, with engaging content, live coverage of the spectacular events and views of the race that you can’t typically get unless you are in person, shining a spotlight on the unparalleled experiences only Las Vegas can offer.
Famous
Formula 1 is the apex of motor racing, blending speed, precision, and engineering excellence. It's more than just a sport. It's a global spectacle that attracts fans worldwide. F1 has only recently penetrated the US audience.
Las Vegas is the Sports & Entertainment Capital of the World, always pushing the limits on new experiences.
Bringing the two together, we set out to execute the best F1 race ever, providing unmatched levels of enjoyment no other city could provide and driving visitation consideration for the destination well beyond the event.