Corona Cero is the official global beer sponsor of the Olympic Games. Also, the first brand to ever explore relaxation as a theme in a space dominated by preparation and performance. The "For Every Golden Moment" platform celebrates the golden moments of the Olympic Games, a time when the world stops to witness the spectacular. Similarly, Corona is passionate about reminding the world to disconnect and re-connect with themselves and with the spectacle of nature more often. In encouraging the world to unwind, stay close to nature, and celebrate life’s moments big and small, Corona and a globally curated Grey team explored the many parallels between the marvel of the Olympic Games and life, to honor the abundance of daily golden moments all around us. 

Olympic Gold Medals, Limitless Golden Moments Every Day

Famous

Today, we all focus on the pressure to perform, keeping us always on with no room to unwind. During the Olympic Games, the pressure to perform reaches new heights, giving us the perfect stage to bring a fresh perspective and show people that chances to unwind abound. Through Corona’s biggest global campaign ever, we influenced every aspect of consumer communications, from partnerships, traditional media, broadcast integration, social, trade, influencers and experiential, to influence culture and show in distinctive ways that while Golden Moments come to only a few athletes in the Olympic Games, they come to all of us, every single day; we just often fail to realize it. 

Effective

4.1B impressions

⁠38% SOV

17% engagement rate (paid + owned) vs. 6% benchmark