When Hurricane Otis hit the coast of Acapulco it destroyed everything in its path—including homes, the electric grid, water service, hospitals, airports, and all essential infrastructure. And yet that devasting storm is not the most damaging force to affect the area. Working with Reinserta, an NGO that focuses on creating a safer future for children and adolescents, Grey created a campaign to illuminate the sad fact that for many, the life-destroying force wasn’t Otis, but one far stronger and more relentless: child violence, suffered by more than 60% of children in Mexico.