As the Official Razor of Team USA, Venus knows how to deliver on the ultimate smooth. And for Olympic swimmers, a full body shave is more than a habit — it's a sacred ritual. With each stroke Venus helps swimmers shed doubts and step into their power as they prepare for the most important competition of their lives. Grey’s “Feel the Power of Smooth” campaign highlights Venus’s product superiority — if the most powerful swimmers in the world trust Venus, wouldn’t you? 

A Sacred Ritual Becomes an Olympic Feat 

Famously Effective

Grey started with a simple truth: for swimmers, a good shave can be the difference between winning and losing. Any hint of drag can affect a swimmer’s performance, both mentally and physically. Leveraging gold-medal winner, Lydia Jacoby, and gold-medal-winning Paralympian Anastasia Pagonis, and in partnership with Venus, Grey turned a daily ritual into a game-changing moment. We launched a summer campaign to show how Venus makes consumers feel their most powerful—in small moments, on monumental days, and everywhere in between. Simultaneously Venus and Grey launched a limited-edition gold razor, which yielded the highest summer sales for the brand in three years.