The Best Birthday Gift? The Birth Date Itself.

Imagine a life where your birthday, that marker of personal history, remained shrouded in uncertainty. For millions in Bangladesh, this is a reality born from a past of undocumented home births. Tasty Treat, the nation's largest bakery chain, decided to change that, one birthday cake at a time.

The AI That Bakes Time

Grey partnered with Tasty Treat and tapped into the rich tradition of oral storytelling in Bangladeshi culture and the power of AI. Elders often share memories linked to significant events around births – historical occurrences, natural disasters, cultural moments – providing clues to pinpoint actual birth dates. Grey developed a generative AI platform that analyzes these anecdotal memories, cross-referencing them with a vast database of historical events to deduce accurate birthdates. Installing computing devices in 150 outlets nationwide, Tasty Treat transformed familiar spaces into accessible hubs for rediscovering lost birthdays.