A silent epidemic of tingling teeth is sweeping across China. While 60% of consumers wince at a sip of ice water or a bite of sweet fruit, a staggering majority – 88% – remain unaware that their discomfort is tooth sensitivity. Even among those who recognize the twinge, only half seek relief. Though many Chinese value a bright smile, a crucial gap in dental knowledge prevents them from addressing this widespread issue. Sensodyne is stepping in to bridge this gap with its innovative “100,000 Ways to Love Your Teeth” campaign, a captivating initiative designed to not only raise awareness about tooth sensitivity but also empower consumers with the knowledge and tools to finally find comfort and maintain a healthy, happy smile.

“100,000 Whys” - Elevating Tooth Sensitivity Awareness

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In China, and elsewhere, a dazzling smile often overshadows a silent suffering. Fixated on whiteness and brightness, most consumers overlook the nagging discomfort of sensitive teeth. Sensodyne seized the opportunity of National Love Teeth Day (September 20th) to shift the focus. Partnering with Grey and leveraging the popular science platform "100,000 Whys," the brand enlisted credible experts to champion a new message: true dental care starts with addressing sensitivity. This timely collaboration transformed a day of cosmetic celebration into a national conversation about the importance of recognizing and treating the root causes of tooth discomfort.