Ten first-time directors collaborate with Ron Howard and Canon to show that we're all creative, and anyone can sit in the director's chair.
Our Project Imagin8ion photo contest, in partnership with Oscar-winning director Ron Howard, catapulted Canon ahead of Nikon to live in the #1 spot. We needed to keep up the momentum and maintain market position.
You don’t need to be a film professional to make a movie: we’re all creative, and anyone can sit in the director’s chair.
Turn Canon’s photo contest into an entire film festival, enlisting five celebrity first-time directors and five consumers to direct films under the auspices of Ron Howard, all inspired by imaginative photos.
·Best November in Canon’s history, at the peak of the holiday season
·Retained coveted #1 market share through 2013
- 1.7 BillionTotal PR Impressions
- $25,398,790Total PR Value