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Project Imaginat10n

Canon

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    Canon

    Project Imaginat10n Project Imaginat10n

    Case Study

  • CHALLENGE
  • INSIGHT
  • SOLUTIONS
  • FAMOUSLY EFFECTIVE
  • OVERVIEW

    Ten first-time directors collaborate with Ron Howard and Canon to show that we're all creative, and anyone can sit in the director's chair. 

  • Industry:
    Consumer Electronics
  • Services:
    Digital, Activation, Media, Advertising
  • Channels:
    Website, Outdoor/OOH, Social Media, Video/TV
  • Office:
    Grey New York
  • Share:

    LinkedIn
  • THE CHALLENGE

    Our Project Imagin8ion photo contest, in partnership with Oscar-winning director Ron Howard, catapulted Canon ahead of Nikon to live in the #1 spot. We needed to keep up the momentum and maintain market position.

    THE REALIZATION

    You don’t need to be a film professional to make a movie: we’re all creative, and anyone can sit in the director’s chair.

    THE SOLUTION

    Turn Canon’s photo contest into an entire film festival, enlisting five celebrity first-time directors and five consumers to direct films under the auspices of Ron Howard, all inspired by imaginative photos.

    View All Solutions

    FAMOUSLY EFFECTIVE

    ·Best November in Canon’s history, at the peak of the holiday season

    ·Retained coveted #1 market share through 2013

     

    RESULTS
    • 1.7 BillionTotal PR Impressions
    • $25,398,790Total PR Value

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