Norton and Grey SF team up to confront cyberbullying Norton and Grey SF team up to confront cyberbullying
This National Bullying Prevention Month, Norton and Grey SF raise awareness with a new campaign.
By Kyle O'Brien | October 18, 2016
October is National Bullying Prevention Month, and Norton by Symantec, known for its antivirus software and cyber security products, and Grey San Francisco have teamed up to raise awareness and address the issue with a new campaign.
The campaign encourages parents to discuss cyberbullying – bullying messages sent through text, social media or other electronic communication – with their children, since 27 per cent of US parents felt their children were more likely to be bullied online than in the classroom, according to the 2015 Norton Cybersecurity Insights Report. Cyberbullying comes in several forms – mean text messages or emails, rumors sent by email or posted on social networking sites, and embarrassing pictures, videos, websites, or fake profiles – and can happen any time of day, meaning that parents may be unaware.
"Cyberbullying has become prevalent in schools today, but it doesn't stop there – it is affecting our children 24/7, and as a mother of two daughters, I am acutely aware of the magnitude of this issue," said Kathryn Kane, senior director-global brand and campaigns, Norton by Symantec.
A film, "Raise Your Voice Against Cyberbullying," is at the center of the campaign. Sparked by a creative concept developed by Grey San Francisco and brought to life with Chelsea House and filmmaker, Peyton Wilson, the film aims to inspire parents to help their children address cyberbullying and overcome its effects. It features raw accounts of real cyberbullying attacks told from the victims' points of view and breaks the silence of cyberbullying as parents hear of the attacks for the first time. It starts with a startling statistic: “Millions of children around the world are cyberbullied every year; 9 out of 10 who experience it never tell an adult.