The Drum - Grey and UNICEF team up to create a global council for kids The Drum- Grey + UNICEF team up to create global kid council
Advertising network Grey is marking its 100th anniversary in part by teaming up with humanitarian organization Unicef to create the Unicef + Grey Global Kids Council for mentorship and marketing initiatives.
By Lisa Lacy | May 18, 2017
The Global Kids Council will comprise young people from six countries – the Netherlands, Turkey, the US, Brazil, South Africa and India – who are paired with Grey global offices and trained in the fundamentals of marketing, “offering them knowledge and resources to create meaningful change and rally around causes that relate to their homelands” in preparation for World Children’s Day on November 20.
"As passionate advocates for change, Grey and Unicef will launch the Unicef + Grey Global Kids Council to start global conversations that address key issues affecting children – in a way that provides a rewarding experience for the kids composing the Council,” said Grey’s global president Michael Houston.
Grey also noted the Unicef + Grey Global Kids Council is a nod to the agency’s longtime Global Creative Council – an internal program it says aims “to share, rate, collaborate and assist in the evolution of creative ideas” – and Unicef USA’s Kids Helping Kids initiatives, like Trick-or-Treat for Unicef, which has raised more than $175m since 1950.
In addition, to highlight and support Unicef USA’s work to ensure every child has access to education, Grey will create a back-to-school campaign that will launch in late summer. The campaign will seek to educate and fundraise for Unicef’s programs to put children first. This marketing effort will combine the organization’s channels and resources with Grey’s creative expertise around what Grey called “a key moment for all US families”.
May 18, 2017