Strategy- Grey acquires Tank Strategy- Grey acquires Tank
The Montreal agency will retain its name as president Marc Lanouette becomes CEO of the network in Canada.
By Josh Kolm | December 19, 2016
Grey Group has acquired Montreal-based agency Tank.
Tank will retain its name and become a part of Grey’s network of offices within Canada, which already includes outposts in Toronto and Vancouver. Grey also has a small presence of a few employees in Montreal. No conflicts have arisen and both agencies are expected to retain all of their clients.
As part of the acquisition, Marc Lanouette will remain president of Tank, but will also become CEO of Grey Group Canada. The CEO position at Grey Canada has been vacant since April when then-president and CEO Stephanie Nerlich left the agency to become CMO and managing director for MDC Partners within Canada. Darlene Remlinger, who was named president of Grey Toronto at the time, will retain her position.
A press release announcing the acquisition singled out Tank’s healthcare expertise, working with clients including Pfizer, Eli Lilly and Bristol-Myers Squibb. Michael Houston, global president and CEO of Grey North America, saying it reinforced the agency’s commitment to expanding its capabilities with the sector, as well as within the Quebec and Canadian markets in general.