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Pantene Gold Series


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    Pantene Gold Series Pantene Gold Series

    Recently, Pantene launched a premium collection--Pantene Gold Series--to better serve the unique hair needs of African American women.

    March 31, 2017

    Pantene launches an artful TV commercial that celebrates the beauty, diversity and heritage of African American hair, the next chapter in its "Strong is Beautiful" campaign.  The images and the poetry of the copy are striking, a celebration of strong women.

    Grey NY, Agency
    Joanna Carver, Global Group Creative Director
    Thom Hackett, Creative Director, Copy
    Arturo Macouzet, Creative Director, Art
    Emily Pracher, Art Director
    Emma Armstrong, EVP, Global Account Director
    Courtney Berry, SVP, Account Director
    Erica Giordano, VP, Account Director
    Colleen Paxton, Senior Account Executive
    Sumner Payne, Assistant Account Executive
    Lindsey Randolph, Global Planning Director
    Jhanell Biggs, Strategist
    Anna Gerz, Strategist
    Judi Nierman, VP/Executive Integrated Producer, Townhouse
    Lauren Gordon, Integrated Producer, Townhouse
    Jayne Horowitz, VP Director of Art Integration,Townhouse
    Ben Dorenfeld, Music Producer, Townhouse
    Holle Singer, Editor, Consulate
    Chuck Amos, Pantene Hair Stylist

    Music: 'Gomenasai' by Kelela



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