Grey Advertising USA

If youre not in the business of empathy, youre in the wrong business.

USAOFFICES

  • Toggle Nav

    USA

    USAUSA

    If youre not in the business of empathy, youre in the wrong business. If youre not in the business of empathy, youre wrong.

    In my world, we’d say, “answers have built a better brand than questions.”

    By Milan Martin | September 26, 2016

    Just hours ahead of our first presidential debate here in the United States, it’s hard to ignore a troubling phenomena: that easy answers seem to have gained a better reputation than hard questions. In my world, we’d say, “answers have built a better brand than questions.”

    Most modern societies around the world value answers over questions. Which probably isn’t a surprise to anyone reading this. We all want to have the answer – having the answer makes you the ‘go-to-person’. We all endeavor to solve the problem, to right a wrong or just to be the first to buzz in and be ‘right’.

    Maybe it’s this game show mentality in business and in life that leaves us with half-baked products, bad advertising (again, my world) or even ill-informed political points of view and unjust global policy. After all an easy answer to just about any impulse or question we'd have today is simply a Google search away.

    Valuing answers over questions is a dangerous thing, if you ask me.

    Easy answers end a discussion.

    Great questions lead to understanding, insight and, importantly, empathy.
    I know, “questions and empathy” – sounds soft, just like something a guy in the advertising business, who lives in San Francisco and votes Democrat would, of course, say. 

    But I say this as much with my capitalism hat on as I do my human hat. Better questions and empathy-driven business can benefit us all.

    News

  • Adweek- Grey Hires a President to Lead Its SF and LA Offices

    Alex Morrison will lead the agency's West Coast operations

    Read
  • Adweek - Grey Promotes 2 New Members of Its Executive Management Team

    Chris Ross and Jane Reiss assume newly created roles

    Read
  • The Drum - Grey and UNICEF team up to create a global council for kids

    Advertising network Grey is marking its 100th anniversary in part by teaming up with humanitarian organization Unicef to create the Unicef + Grey Global Kids Council for mentorship and marketing initiatives.

    Read
  • Adweek - Grey Made Its 100th Anniversary Logo From Employees’ Brain Waves

    'Brain portraits' help commemorate the agency's centennial

    Read
  • Adweek - Grey Names a New Global Chief Creative Officer

    John Patroulis joins the agency from BBH

    Read
  • All Articles
  • Adweek- Grey Hires a President to Lead Its SF and LA Offices View
  • Adweek - Grey Promotes 2 New Members of Its Executive Management Team View
  • The Drum - Grey and UNICEF team up to create a global council for kids View
  • Adweek - Grey Promotes 2 New Members of Its Executive Management Team View
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:us&wt=json&facet.sort=count&facet=true&start=0&rows=4&group.limit=30&sort=newsdate%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:us&fq=news_featured:"true"&wt=json&facet.sort=count&facet=true&group.limit=30&sort=newsdate%20desc
    upload_max_filesize=300M10.0.1.174