Grey Advertising USA

If youre not in the business of empathy, youre in the wrong business.

USAOFFICES

  • Toggle Nav

    USA

    USAUSA

    If youre not in the business of empathy, youre in the wrong business. If youre not in the business of empathy, youre wrong.

    In my world, we’d say, “answers have built a better brand than questions.”

    By Milan Martin | September 26, 2016

    Just hours ahead of our first presidential debate here in the United States, it’s hard to ignore a troubling phenomena: that easy answers seem to have gained a better reputation than hard questions. In my world, we’d say, “answers have built a better brand than questions.”

    Most modern societies around the world value answers over questions. Which probably isn’t a surprise to anyone reading this. We all want to have the answer – having the answer makes you the ‘go-to-person’. We all endeavor to solve the problem, to right a wrong or just to be the first to buzz in and be ‘right’.

    Maybe it’s this game show mentality in business and in life that leaves us with half-baked products, bad advertising (again, my world) or even ill-informed political points of view and unjust global policy. After all an easy answer to just about any impulse or question we'd have today is simply a Google search away.

    Valuing answers over questions is a dangerous thing, if you ask me.

    Easy answers end a discussion.

    Great questions lead to understanding, insight and, importantly, empathy.
    I know, “questions and empathy” – sounds soft, just like something a guy in the advertising business, who lives in San Francisco and votes Democrat would, of course, say. 

    But I say this as much with my capitalism hat on as I do my human hat. Better questions and empathy-driven business can benefit us all.

    News

  • Campaign-Grey London changes name to Valenstein & Fatt to promote diversity

    Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

    Read
  • The Drum - What the hell are ad people supposed to do at SXSW?

    The spirit of SXSW is serendipity – catching the unexpected, the nascent thread, the spark.

    Read
  • Agency Spy-Applebee's Goes to Grey After a 6-Agency Review

    Applebee’s named Grey as its creative agency of record, following a review launched in December. 

    Read
  • Adweek- NFL Brings Back Super Bowl Babies Dressed Up as Football Legends

    Look-alike players, coaches and more

    Read
  • The Drum- Febreze pays tribute to the coveted ‘halftime bathroom break’

    Febreze pays tribute to the coveted ‘halftime bathroom break’ in first-ever Super Bowl spot

    Read
  • All Articles
  • Press Release Pantene Gold Series View
  • Campaign-Grey London changes name to Valenstein & Fatt to promote diversity View
  • The Drum - What the hell are ad people supposed to do at SXSW? View
  • Agency Spy-Applebee's Goes to Grey After a 6-Agency Review View
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:us&wt=json&facet.sort=count&facet=true&start=0&rows=4&group.limit=30&sort=newsdate%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:us&fq=news_featured:"true"&wt=json&facet.sort=count&facet=true&group.limit=30&sort=newsdate%20desc
    10.0.1.86