My Skin, My Way – Gillette Venus razor celebrating all women and all skin My Skin, My Way – Gillette Venus razor celebrating all women
October 29, 2018
It’s time for a change. Let your skin write the rules with Gillette Venus razor. They are celebrating every woman and her skin. Things have changed. My Skin, My Way
‘My Skin, My Way’ created by Grey New York. The work keys in on how the concept of femininity, beauty and skin has evolved since the brand was launched by P&G in 2001. The message is that there is no one way to have beautiful skin or to show it. The films shine a light on those who defy convention. Women with tattoos, others with nose rings and even one with a skin condition that causes lost pigment, a diverse array of contemporary women are pictured.
“In a few months, Gillette Venus turns 18, and we have taken time to self-reflect, to look at who we are, where we’ve been, where we want to be, and what we stand for,” said Hillary Mone, P&G’s brand manager for Gillette Venus North America. “Starting with the ‘My Skin, My Way’ campaign, we’re doing things in a new way. We’ll show more types of women on screen and enlist more women behind the camera. No more retouching, no more restrictions, and no more rules.”
Oct 26, 2018