Grey Advertising USA

Campaign US- The psychology of diversity and why it boosts creativity

USAOFFICES

  • Toggle Nav

    USA

    USAUSA

    Campaign US- The psychology of diversity and why it boosts creativity Campaign- Psychology of diversity & why it boosts creativity

    4/21/18

    By Howard Roberts, Grey Executive Strategy Director | April 20, 2018

    Creative companies should embrace five phases of action, says Roberts.

    You’ve had (or at least heard) the repeated, cyclical conversation around diversity in business: On one hand, diversity of backgrounds and demographics among your talent only means something once it yields a diversity of ideas.

    On the other hand, you can’t generate the right diversity of ideas until you get the right diverse composition of talent.

    As important progress is being made with demographics, slowly but surely, more focus is needed on the question of what’s supposed to happen when you finally get the right people together in one company, or in one room.

    Diversity in business is a hot topic, but while we continually focus on the social good – good that is relevant and necessary – we may not fully realize just why it’s so especially vital for the marketing world: Diversity is one of the top psychological and sociological drivers of creative thinking. Period.

    Quite simply, without an understanding of these psychological dynamics, all your demographic diversity will be impeded. Your enemy is an ongoing desire for sameness, which curses our industry to a point where we are under massive pressure to reinvent. If we’re not harnessing the psychology of diversity, we’re not leading innovation and we’re losing ground.

    News

  • Ad Age- NFL’s Campaign is Filled with Celebrities & Touchdown Dancing Tips Ad Age- NFL’s Campaign is Filled with Celebrities & Dancing

    9/14/18

    Read
  • Adweek- One-Handed Seahawks Linebacker Shaquem Griffin Stars in Gillette Ad Adweek- One-Handed Shaquem Griffin Stars in Gillette Spot

    9/11/18

    Read
  • Adweek- Acclaimed Photographer Platon Illustrates Poverty Among Seniors Adweek-Photographer Platon Illustrates Poverty Among Seniors

    8/23/18

    Read
  • MediaPost- Workhorse Group Unveils New Grey-Designed Brand Identity MediaPost- Workhorse Group Unveils Grey-Designed Identity

    8/15/18

    Read
  • Adweek- Grey Opens Consulting Arm to Better Help Clients Worldwide Adweek- Grey Opens Consulting Arm to Better Help Clients

    8/2/18

    Read
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:us&fq=news_featured:"true"&wt=json&facet.sort=count&facet=true&group.limit=30&sort=newsdate%20desc
    10.0.1.174