Adweek - The Foul-Mouthed Parrots in This New PSA Are No Laughing Matter Adweek - These Foul-Mouthed Parrots Are No Laughing Matter
Grey used undoctored found footage for the spot
By Tim Nudd | November 1, 2017
At first glance, the absurdity of the obscenity-spewing parrots in the video below might prompt you to chuckle. Until you step back and think about how the birds learned those words.
Grey New York created the spot, which features undoctored found footage of real parrots uttering curse words and other derogatory phrases. It’s borderline comical, until the onscreen text brings the spot to a sobering conclusion.
“If a parrot can remember what happens in an abusive home, imagine a child,” says the copy, before giving some stark statistics about violence against children.
The PSA was released in tandem with Unicef’s new global report on violence against children, which reveals that one in four young children across the world are exposed to domestic violence at home.
“The harm inflicted on children around the world does tremendous damage,” Unicef chief of child protection Cornelius Williams said in a statement. “Babies slapped in the face; girls and boys forced into sexual acts; adolescents murdered in their communities-violence against children knows no boundaries."
Nov 1, 2017