Grey Advertising USA

Adweek- One-Handed Seahawks Linebacker Shaquem Griffin Stars in Gillette Ad

USAOFFICES

  • Toggle Nav

    USA

    USAUSA

    Adweek- One-Handed Seahawks Linebacker Shaquem Griffin Stars in Gillette Ad Adweek- One-Handed Shaquem Griffin Stars in Gillette Spot

    9/11/18

    By Patrick Coffee | September 11, 2018

    The rookie also appeared in Nike's recent 'Just Do It' campaign

    Colin Kaepernick may have earned the lion’s share of press attention regarding Nike’s new “Just Do It” effort, but he was not the only athlete honored.

    The 23-year-old rookie and Seahawks linebacker Shaquem Griffin was also a perfect fit for the campaign, which has proven alternately inspiring and contentious (while providing a whole lot of earned media for Nike).
    Now, Gillette has chosen Griffin as the face of its new campaign, “The Best Never Comes Easy,” which is a twist on longstanding tagline “The best a man can get.”

    The ad, created by Grey New York, documents some of the challenges faced by Griffin, who was born with amniotic band syndrome and later had his left hand amputated.

    Fans of the 2018 Peach Bowl Defensive MVP and 2016 American Athletic Conference Defensive Player of the Year will recognize that the other boy in the spot represents his twin brother Shaquill, who plays cornerback for the Seahawks.

    The scene involving the brothers and their father is in keeping with Gillette’s ongoing celebration of paternal bonding moments. Beyond the broadcast ad, this campaign includes online video, social media, public relations and activation marketing.

    News

  • Adweek- Frank’s RedHot Drove the Most Twitter Conversations Among Brands Adweek- Frank’s RedHot Drove the Most Twitter Conversations

    2/4/19

    Read
  • Adweek- If You Take a Virtual Drive Test, Volvo Might Give You a Car Adweek- Volvo Might Give You a Car During the Super Bowl

    1/31/19

    Read
  • Adweek- Grey NY Hires New ECD Away From Area 23 to Lead Healthcare Business Adweek- Grey NY Hires New ECD to Lead Healthcare Business

    12/19/18

    Read
  • Adweek- Watch 2 Dudes Diss a Depressed Digital Device in Pringles’ 2019 Ad Adweek- 2 Dudes Diss Depressed Digital Device in Pringles Ad

    1/28/19

    Read
  • Adweek- Grey Presents the Life of A Busy Doctor/Mom in Applebee’s Spot Adweek- Grey Presents A Busy Doctor/Mom in Applebee’s Spot

    1/31/19

    Read
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:us&fq=news_featured:"true"&wt=json&facet.sort=count&facet=true&group.limit=30&sort=newsdate%20desc
    10.0.1.86