Grey Advertising USA

Adweek- NFL Brings Back Super Bowl Babies Dressed Up as Football Legends

USAOFFICES

  • Toggle Nav

    USA

    USAUSA

    Adweek- NFL Brings Back Super Bowl Babies Dressed Up as Football Legends Adweek- NFL Brings Back Its Super Bowl Babies

    Look-alike players, coaches and more

    By Tim Nudd | February 3, 2017

    The NFL’s Super Bowl babies are back, and they’re cuter than ever.

    The league launched the babies campaign during last year’s Super Bowl with a music video based on a fun bit of trivia—that cities that win a Super Bowl see a rise in births nine months after the victory. That spot featured actual Super Bowl babies—from the almost 50-year-old offspring of 1967 Green Bay Packer fans to Seattle Seahawks toddlers born in 2014.

    As a follow-up, Grey New York has created “Baby Legends,” a 30-second spot that will air just before the third quarter of this year’s game.

    The ad features youngsters dressed up as NFL legends, including coach Mike Ditka, Michael Irvin, coach Vince Lombardi, Joe Namath, coach Bill Belichick, Marshawn Lynch and Von Miller. (Miller is portrayed by the daughter of former NFL star Ty Law.)

    “We are excited to build upon the success of last year’s Super Bowl Babies campaign,” said Dawn Hudson, the NFL’s chief marketing officer. “Through our new spot, we wanted to celebrate the players, coaches, and legends who have helped make football America’s game while also engaging viewers of all ages in a fun fashion.”

    The soundtrack, “You’re the Inspiration” by Chicago, is a nice touch. The commercial will be supported by 10-second teasers as well as a forthcoming behind-the-scenes video.

    News

  • Adweek- Grey Hires Its First Worldwide Chief Innovation Officer Dan Bennett

    Dan Bennett was the IPG shop's chief digital officer

    Read
  • Adweek - Volvo Orbits the Earth in the Final Chapter of Its Epic Trilogy

    NASA vet Cady Coleman helped write the campaign

    Read
  • Ad Age- Paddington Bear Saves Christmas in Marks & Spencer's Holiday Ad

    First Work From Grey London Is Directed by Daniel Kleinman

    Read
  • Adweek - The Foul-Mouthed Parrots in This New PSA Are No Laughing Matter

    Grey used undoctored found footage for the spot

    Read
  • The Wire - Grey's Five Year Plan

    In its 100th anniversary year, Grey’s new CEO Michael Houston has a vision to ‘open the aperture on creativity’.

    Read
  • All Articles
  • Adweek- Grey Hires Its First Worldwide Chief Innovation Officer Dan Bennett View
  • Adweek - Volvo Orbits the Earth in the Final Chapter of Its Epic Trilogy View
  • Ad Age- Paddington Bear Saves Christmas in Marks & Spencer's Holiday Ad View
  • Adweek - The Foul-Mouthed Parrots in This New PSA Are No Laughing Matter View
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:us&wt=json&facet.sort=count&facet=true&start=0&rows=4&group.limit=30&sort=newsdate%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:us&fq=news_featured:"true"&wt=json&facet.sort=count&facet=true&group.limit=30&sort=newsdate%20desc
    10.0.1.86