Adweek- Here’s How Agencies Celebrated International Women’s Day Adweek- How Agencies Celebrated International Women’s Day
By Lindsay Rittenhouse, Patrick Coffee | March 7, 2018
Agencies of all sizes made a point of recognizing International Women’s Day today as movements like #MeToo and #TimesUp increasingly move from the entertainment and media worlds to the ad industry.
Some agencies, including the New York office of creative shop Stink Studios, encouraged female employees to stay at home to show their male counterparts how critical their role is, while many kept things simple.
Grey partnered with nonprofit Catalyst to project the Venus symbol on buildings around the world, and Droga5 was so impressed that it gave a shoutout on Instagram.
Mar 8, 2018