Grey Advertising USA

Adweek- Frank’s RedHot Is Asking People to Put Chili Pepper Emoji in Tweets

USAOFFICES

  • Toggle Nav

    USA

    USAUSA

    Adweek- Frank’s RedHot Is Asking People to Put Chili Pepper Emoji in Tweets Adweek- Frank’s RedHot Asks People to Tweet Chili Peppers

    1/24/19

    By Lindsay Rittenhouse | January 24, 2019

    It's the latest stunt to circumvent running a Big Game spot

    Frank’s RedHot is the latest brand to circumvent spending over $5 million to air a Super Bowl spot. Instead, the brand will offer prizes to people who tweet about other brands’ ads during the Big Game.

    The contest, #FranksSweepstakes, which will run on Twitter on Super Bowl Sunday from 3:30 p.m. to 11:59 p.m. ET, aims to put a playful twist on the brand’s “I put that shit on everything” tagline by asking participants to “Put that emoji on everything.”

    During Super Bowl ads, participants will be asked to tweet the cayenne pepper emoji (for Frank’s) along with the emoji that corresponds to the category of the ad (see below) for a chance to win prizes like vacations, gift cards and cars. (For example, during an ad for a car brand, you would tweet the pepper emoji, the auto emoji and the #FranksSweepstakes hashtag while the ad is still going on.)

    It is the first campaign from Grey New York after the agency won the Frank’s RedHot creative account in October.

    Leading up to the Super Bowl, the hot sauce brand will air a series of 30-, 15- and six-second TV and online ads from Grey New York that demonstrate how people can “put that shit on everything.” Absolutely everything. Even your coworker’s lunch and astronauts.

    News

  • Adweek- Frank’s RedHot Drove the Most Twitter Conversations Among Brands Adweek- Frank’s RedHot Drove the Most Twitter Conversations

    2/4/19

    Read
  • Adweek- If You Take a Virtual Drive Test, Volvo Might Give You a Car Adweek- Volvo Might Give You a Car During the Super Bowl

    1/31/19

    Read
  • Adweek- Grey NY Hires New ECD Away From Area 23 to Lead Healthcare Business Adweek- Grey NY Hires New ECD to Lead Healthcare Business

    12/19/18

    Read
  • Adweek- Watch 2 Dudes Diss a Depressed Digital Device in Pringles’ 2019 Ad Adweek- 2 Dudes Diss Depressed Digital Device in Pringles Ad

    1/28/19

    Read
  • Adweek- Grey Presents the Life of A Busy Doctor/Mom in Applebee’s Spot Adweek- Grey Presents A Busy Doctor/Mom in Applebee’s Spot

    1/31/19

    Read
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:us&fq=news_featured:"true"&wt=json&facet.sort=count&facet=true&group.limit=30&sort=newsdate%20desc
    10.0.1.174