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Adweek- Facebook and Grey NY Work to Combat White Supremacist Hate Speech

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    Adweek- Facebook and Grey NY Work to Combat White Supremacist Hate Speech Adweek- Facebook & Grey NY Work to Combat Hate Speech

    6/5/18

    By Patrick Coffee | June 5, 2018

    Created with anti-extremist group Small Steps

    What is hate speech, exactly?

    However one may feel about the tension between free speech and language as a weapon, there is little doubt that various forms of extremist behavior and the intentionally offensive content that comes with them have grown more visible online in recent years. Some point to social media as the primary culprit.

    In order to combat that perception and help some individuals find their way back from the extremes, Facebook has partnered with ad agency Grey New York and Small Steps, an organization seeking to help counter far-right extremism in the U.K., for a new campaign.

    The work centers on this profile of a now-former member of a white supremacist group. He is one of a group of Small Steps trainers and supporters who are covering their old racist tattoos.

    The project also includes a series of Instagram videos in which graffiti artists explain—and proceed to cover up—symbols popular among white supremacist and neo-Nazi groups.

    It’s part of a Facebook initiative called Create Against Hate, which brings disparate young creators together and “aims to eradicate and make a stance against hate, discrimination, and extremism on our platforms by establishing a movement within the creative industry and with partners like Small Steps,” according to a spokesperson for the social network.

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