Grey Advertising USA

Adweek- Bill Hader Gets His Mind Blown in Pringles Super Bowl Ad

USAOFFICES

  • Toggle Nav

    USA

    USAUSA

    Adweek- Bill Hader Gets His Mind Blown in Pringles Super Bowl Ad Adweek- Bill Hader Gets His Mind Blown in Pringles Ad

    Grey New York handled the creative

    By Katie Richards | January 25, 2018

    When you stack different Pringles flavors on top of each other and eat them all at the same time, crazy fun things happen to your taste buds. At least that's the premise of the brand's 30-second Super Bowl spot, "Wow," which debuted today. The ad will run during the first half of Super Bowl LII on Feb. 4 and marks the brand’s first Super Bowl appearance.

    Actor and former SNL cast member Bill Hader stars in the spot created by Grey New York. The ad opens on Hader on a film set dressed in his best aviation gear. When the director yells cut, two members of the crew find a bunch of cans of Pringles in various flavors on the snack table and start stacking away.

    The pizza-flavored Pringles go on top of the BBQ Pringles for some delicious BBQ pizza. Throw a jalapeno one on top, and you’ve got a masterpiece!

    It's an apparently mind-blowing experience for all parties involved, as you can see in the full ad below. Except not for Kevin. No one cares about Kevin.

    News

  • Adweek- The New York Giants Had the Time of Their Lives Making This Ad Adweek- The New York Giants Had the Time of Their Lives

    And they owe it all to you

    Read
  • NYT- Making Eli Manning and Odell Beckham Into Super Bowl’s Dancing M.V.P.s NYT- Making Eli Manning & Odell Beckham Super Bowl Dancers

    It took all summer for the big finale to come together in the movie “Dirty Dancing.” Eli Manning and Odell Beckham Jr. learned the routine in two days.

    Read
  • Adweek- Bill Hader Gets His Mind Blown in Pringles' Super Bowl Ad Adweek- Bill Hader Gets His Mind Blown in Pringles' Ad

    Grey New York handled the creative

    Read
  • AdAge- Febreze Turns to Man Whose “Bleep Don’t Stink” in Super Bowl Ad AdAge- Febreze Turns to Man Whose “Bleep Don’t Stink” in Ad

    Procter & Gamble Co.'s Febreze is back in the game with "Dave," a man whose "bleep don't stink," hoping to take the humor of last year's Super Bowl spot up a notch while building on a strategy that spurred significant growth.

    Read
  • Adweek- Grey Hires Its First Worldwide Chief Innovation Officer Dan Bennett Adweek- Grey Hires First Worldwide Chief Innovation Officer

    Dan Bennett was the IPG shop's chief digital officer

    Read
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:us&fq=news_featured:"true"&wt=json&facet.sort=count&facet=true&group.limit=30&sort=newsdate%20desc
    10.0.3.235