Ad Age- NFL’s Campaign is Filled with Celebrities & Touchdown Dancing Tips Ad Age- NFL’s Campaign is Filled with Celebrities & Dancing
By E.J. Schultz | September 14, 2018
The National Football League, which once banned elaborate touchdown celebrations, is now making them the centerpiece of a new marketing campaign.
The effort, called "Get Ready to Celebrate" by Grey New York, shows players getting advice from celebrities for their end zone dances. One ad called "Burner Phone" features actor Andy Garcia (known for roles in "Godfather III" and "Ocean's Eleven") advising Los Angeles Rams star running back Todd Gurley. In mobster-inspired scenes he keeps switching phones before suggesting Gurley do the "Hokey Pokey." Another ad called "Catwalk" stars comedian J.B. Smoove ("Curb Your Enthusiasm") counseling Carolina Panther Christian McCaffrey to channel his inner panther.
The campaign debuts on TV Sunday night during the New York Giants-Dallas Cowboys game on NBC. Future ads will include more celebrities, according to Grey.
The NFL began leaning into touchdown celebrations in its marketing last season. For its Super Bowl ad, the league featured Eli Manning and Odell Beckham Jr. doing a "Dirty Dancing" parody.
The NFL, which has been derided as the "no fun league," relaxed its touchdown celebration rules beginning last season.
Sep 14, 2018