Grey Advertising USA

Ad Age- NFL’s Campaign is Filled with Celebrities & Touchdown Dancing Tips

USAOFFICES

  • Toggle Nav

    USA

    USAUSA

    Ad Age- NFL’s Campaign is Filled with Celebrities & Touchdown Dancing Tips Ad Age- NFL’s Campaign is Filled with Celebrities & Dancing

    9/14/18

    By E.J. Schultz | September 14, 2018

    The National Football League, which once banned elaborate touchdown celebrations, is now making them the centerpiece of a new marketing campaign.

    The effort, called "Get Ready to Celebrate" by Grey New York, shows players getting advice from celebrities for their end zone dances. One ad called "Burner Phone" features actor Andy Garcia (known for roles in "Godfather III" and "Ocean's Eleven") advising Los Angeles Rams star running back Todd Gurley. In mobster-inspired scenes he keeps switching phones before suggesting Gurley do the "Hokey Pokey." Another ad called "Catwalk" stars comedian J.B. Smoove ("Curb Your Enthusiasm") counseling Carolina Panther Christian McCaffrey to channel his inner panther.
     
    The campaign debuts on TV Sunday night during the New York Giants-Dallas Cowboys game on NBC. Future ads will include more celebrities, according to Grey.

    The NFL began leaning into touchdown celebrations in its marketing last season. For its Super Bowl ad, the league featured Eli Manning and Odell Beckham Jr. doing a "Dirty Dancing" parody.

    The NFL, which has been derided as the "no fun league," relaxed its touchdown celebration rules beginning last season.

    News

  • Adweek- It’s Time to Embrace the Creativity Explosion In Advertising Adweek- It’s Time to Embrace the Creativity Explosion

    10/9/18

    Read
  • Campaign UK- Grey appoints Eduardo Maruri to head Europe Campaign UK- Grey appoints Eduardo Maruri to head Europe

    9/28/18

    Read
  • Ad Age- NFL’s Campaign is Filled with Celebrities & Touchdown Dancing Tips Ad Age- NFL’s Campaign is Filled with Celebrities & Dancing

    9/14/18

    Read
  • Adweek- One-Handed Seahawks Linebacker Shaquem Griffin Stars in Gillette Ad Adweek- One-Handed Shaquem Griffin Stars in Gillette Spot

    9/11/18

    Read
  • Adweek- Acclaimed Photographer Platon Illustrates Poverty Among Seniors Adweek-Photographer Platon Illustrates Poverty Among Seniors

    8/23/18

    Read
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:us&fq=news_featured:"true"&wt=json&facet.sort=count&facet=true&group.limit=30&sort=newsdate%20desc
    10.0.3.235