Grey Advertising USA

Ad Age- Paddington Bear Saves Christmas in Marks & Spencers Holiday Ad

USAOFFICES

  • Toggle Nav

    USA

    USAUSA

    Ad Age- Paddington Bear Saves Christmas in Marks & Spencers Holiday Ad Ad Age-Paddington Bear Saves Christmas in Marks & Spencer Ad

    First Work From Grey London Is Directed by Daniel Kleinman

    By Alexandra Jardine | November 9, 2017

    Marks & Spencer's first holiday work through Grey London is a snow-filled, heartwarming ad featuring Paddington Bear, in a tie-up with the newly released movie "Paddington 2."

    The spot places the animated bear from the film, voiced by actor Ben Whishaw, in a new story that sees Paddington finding a burglar on the roof of his house and mistaking him for Santa. Paddington's characteristic enthusiasm results in the hapless crook having to return all the gifts he's stolen, although he finally rediscovers the magic of Christmas for himself. True to the spirit of the books and films, Paddington ends up an unwitting hero-- though for having been seen with Santa, rather than capturing the burglar.
    The spot will be shown in cinemas as the last ad before screenings of "Paddington 2" in a deal with Digital Cinema Media struck by Mindshare. Daniel Kleinman of Rattling Stick directed the spot, which features post production by Framestore.

    The retailer will be publishing a storybook to go along with the ad, with all proceeds going to charity the NSPCC. There will also be a dedicated "Paddington" shop in 78 M&S stores, selling over 90 Paddington-themed products.

    In using a much-loved children's book character to win over a Christmas audience , M&S is following in the footsteps of the Sainsbury's Christmas ad from 2015 featuring Mog the cat, while this year also sees Asda with an ad clearly inspired by another children's favorite, "Charlie and the Chocolate Factory."

    News

  • MediaPost- Workhorse Group Unveils New Grey-Designed Brand Identity MediaPost- Workhorse Group Unveils Grey-Designed Identity

    8/15/18

    Read
  • Adweek- Grey Opens Consulting Arm to Better Help Clients Worldwide Adweek- Grey Opens Consulting Arm to Better Help Clients

    8/2/18

    Read
  • Adweek- Grey Expands West Coast Operations Adweek- Grey Expands West Coast Operations

    7/24/18

    Read
  • WARC- Grey New York's 75% creative pledge WARC- Grey New York's 75% creative pledge

    6/20/18

    Read
  • Campaign US- What's it like to be gay in adland? Industry insiders share Campaign US- What's it like to be gay in adland?

    6/15/18

    Read
  • All Articles
  • MediaPost- Workhorse Group Unveils New Grey-Designed Brand Identity MediaPost- Workhorse Group Unveils Grey-Designed Identity View
  • Adweek- Grey Opens Consulting Arm to Better Help Clients Worldwide Adweek- Grey Opens Consulting Arm to Better Help Clients View
  • Adweek- Grey Expands West Coast Operations Adweek- Grey Expands West Coast Operations View
  • WARC- Grey New York's 75% creative pledge WARC- Grey New Yorks 75% creative pledge View
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:us&wt=json&facet.sort=count&facet=true&start=0&rows=4&group.limit=30&sort=newsdate%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:us&fq=news_featured:"true"&wt=json&facet.sort=count&facet=true&group.limit=30&sort=newsdate%20desc
    10.0.3.235