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LifeCare

Pantene

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    Pantene

    LifeCare LifeCare

    Caso de éxito

  • RETO
  • INSIGHT
  • SOLUCIONES
  • FAMOUSLY EFFECTIVE
  • RESUMEN

    An initiative by Grey Argentina that encourages women to look after their lives as much as they take care of their hair.

  • Industria:
    Belleza
  • Servicios:
    Activación, Publicidad
  • Canales:
    Video/TV
  • Oficina:
    Argentina
  • Compartir:

    Linkedin
  • EL RETO

    Encourage women to conduct a self-examination to prevent breast cancer.

    LA REALIZACIÓN

    We decided to make the most of the place where Pantene connects with women on a daily basis: The shower.

    LA SOLUCIÓN

    During Breast Cancer Awareness Month, we launched Pantene LifeCare. We used Pantene Hydra-Repair, which takes 3 minutes to work and incorporated a breast self-examination as part of the process.

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    FAMOUSLY EFFECTIVE

    The campaign had a great impact on press and social media outlets, as well as receiving support from Buenos Aires' Ministry of Health, becoming a regional initiative. This is how Pantene LifeCare turned into a beauty product that looks after the most precious thing a woman has: Her life.

    PREMIOS
    • Cannes BronzeCannes Bronze
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