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ACH2O

Panasonic

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    Panasonic

    ACH2O ACH2O

    RESUMEN

    ACs condense approximately 7 liters of water every day. Potentially potable water that is wasted. Panasonic asked us to find new innovative ways for their products to be differentiated them from their competitors. In Ecuador, as many other countries in the world tap water is not potable. It contains high levels of bacteria; but, because of the high temperatures a large portion of the population owns an AC. Our target audience were people who owned air conditioners that weren't aware that by installing ACH2O filtering system could save the equivalent of the needed amount of water for 1 person for 3 days.

  • Industria:
    Artículos del hogar
  • Servicios:
    Medios, Publicidad
  • Canales:
    Exterior/OOH
  • Oficina:
    LATAM HQ
  • Compartir:

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