Grey Advertising Uruguay

Bombachas

LG

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    LG

    Bombachas Bombachas

    Caso de éxito

  • RETO
  • INSIGHT
  • SOLUCIONES
  • FAMOUSLY EFFECTIVE
  • RESUMEN

    Grey Argentina created a movement that puts an end to a certain bad habit in bathrooms everywhere.

  • Industria:
    Muebles y electrodomésticos
  • Servicios:
    Publicidad
  • Canales:
    Social Media
  • Oficina:
    Argentina
  • Compartir:

    Linkedin
  • EL RETO

    Selling a washing machine whose main benefit is its gentle washing.

    LA REALIZACIÓN

    To take care of their delicates, women wash them by hand in the shower and let them dry at the tap, but we don't think that's the prettiest of sights.

    LA SOLUCIÓN

    We launched our first campaign with LG so women can finally get a washing machine that takes care of their delicates as if they were being washed by hand, never having to wash them again in the shower.

    Ver todas las soluciones

    FAMOUSLY EFFECTIVE

    The campaign was born in the digital space and grew from there, going viral and reaching one million views in less than a week, crossing over to social networks and other media with an overwhelmingly high acceptance level.

    RESULTADOS
    • +1.000.000YouTube views
    PREMIOS
    • Diente SilverDiente Silver
    • Ojo de Iberoamérica People's ChoiceOjo de Iberoamérica People's Choice
    • Ojo de Iberoamérica GoldOjo de Iberoamérica Gold

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