Grey Argentina created a movement that puts an end to a certain bad habit in bathrooms everywhere.
To take care of their delicates, women wash them by hand in the shower and let them dry at the tap, but we don't think that's the prettiest of sights.
We launched our first campaign with LG so women can finally get a washing machine that takes care of their delicates as if they were being washed by hand, never having to wash them again in the shower.
The campaign was born in the digital space and grew from there, going viral and reaching one million views in less than a week, crossing over to social networks and other media with an overwhelmingly high acceptance level.
- +1.000.000YouTube views
- Diente Silver
- Ojo de Iberoamérica People's Choice
- Ojo de Iberoamérica Gold