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The Salt You Can See

Fundación Favaloro

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    Fundación Favaloro

    The Salt You Can See The Salt You Can See

    RESUMEN

    More than 30% of Argentineans suffer from high blood pressure, and this constitutes the main cause of cardiovascular problems and the greatest cause of death in the country and worldwide. To prevent this, the World Health Organization recommends restricting salt intake to no more than 5 grams per day, but in Argentina average consumption is 12 grams per day. Within the framework of the World Salt Awareness Week, Fundación Favaloro wanted to carry forth an initiative to spread awareness on excessive salt intake. We did a very simple thing: we came up with a colored salt so that everybody could see and become aware of the amount of salt they consume on each mea

  • Industria:
    Salud
  • Servicios:
    Publicidad, Medios
  • Canales:
    Online
  • Oficina:
    Argentina
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