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The Voice of the 1.6%

Tohum Otizm Vakfı

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    Tohum Otizm Vakfı

    The Voice of the 1.6% The Voice of the 1.6%

    Case Study

  • INSIGHT
  • SOLUTIONS
  • OVERVIEW

    1.6 out of every 100 children in Turkey are born with autism spectrum disorder. Autism is a difference that can be treated by education following an early diagnosis. Those with autism specter disorder either have difficulty in expressing themselves or are overlooked by those in their social environment. We do not overlook them. They might have difficulty in expressing themselves, but we don’t. That’s why we, as Best FM 98.4, lend our voice to the voiceless 1.6%.

  • Industry:
    Non-Profit
  • Services:
    Digital, Advertising
  • Channels:
  • Office:
    TR
  • Share:

    LinkedIn
  • THE REALIZATION

    Rather than doing any old radio spot, we took over Turkey’s most popular radio station Best FM. We did a show with famous DJ Yasemin Şefik. We’ve gotten listeners to experience the repetition symptom of autism by playing the same song over and over. 

    THE SOLUTION

    We’ve carried the stream to digital via Facebook and Instagram Live. Our stream was viewed and heard by thousands. We’ve drawn the 98.4’s attention to autism as the voice of the 1.6%.

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