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This Is No Joke

Tohum Otizm Vakfı

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    Tohum Otizm Vakfı

    This Is No Joke This Is No Joke

    Case Study

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  • OVERVIEW

    2 out of every 10 people in Turkey do not know what autism is. The Tohum Autism Foundation asked us to raise awareness with a campaign on April 2, the World Autism Awareness Day. 

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  • THE SOLUTION

    We have brought April 2nd, World Autism Awareness Day - a little known day - together with April Fools and pranked people. We’ve gotten everybody to experience self-repetition, one of the most frequently encountered symptoms of autism. We’ve gotten users to view Ekşi Sözlük through the eyes of a child with autism. We’ve changed all the topics and entries on April 1.

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