Millions of students experience the anxiety of report cards every year. They all want to crown their report cards with a present. Sadly, only very few can manage to do so. The majority cannot get the present they want because of poor grades or financial reasons. This is why we needed a fun spokesperson to convince the parents.
First , we identified the wishes of students via social listening. We then composed songs with Feyyaz Yiğit for each present. The parents encountered the songs in the form of targeted advertisement or tagged by their children when they shared the songs. Teknosa thus became the spokesperson for students.
The videos received over 10 million access and more than 2 million views. Smartphone sales rose by 22% as opposed to the previous year.
- Co-Sourced and User Generated Social Media Content (Digital & Social Media Category): Bronze
- Durable Consumer Product Campaign (Digital & Social Media Category): Bronze